JOI (Just One Ingredient) is the most planet and people friendly plant milk 🌱 Store-bought plant milk is 98% water and, thanks to JOI, we now have a better solution. With less packaging, zero food waste, more servings per container, and a fully-customizable and shelf stable product, all you have to do is add water and en-JOI.

We worked with the team on a complete rebrand with two important goals in mind: tell their sustainability story in a clear and compelling way and infuse their system with joy. We also took their pack forms from plastic tubs to glass jars and launched their Oat Milk Powder in a fully compostable pouch.

Brand Identity, Packaging Design, Copywriting, Photography, Brand Strategy. 
Additional photography provided by Shaw Creative.