Reel

Leave Trees Out Of This

Visual Identity, Packaging Design, Illustration, Iconography, Copywriting

When Reel set out to refresh its brand identity and packaging design system, they brought us in to revitalize their core product line and introduce a new one. Because when it comes to high-quality, sustainable paper products, we say—Leave Trees Out of This.

From Toilet Paper to Paper Towels, we crafted a visual identity that amplifies what makes Reel special—products that are soft when you want them to be and strong when you need them to be.

As part of this transformation, we overhauled the visual identity with a logo evolution, a new typographic palette, refined iconography, and an extended color palette—ensuring a cohesive, elevated look across all touchpoints. We replaced a die-cut window that was prone to tearing with a custom illustration that brings the product’s presence to life in a more refined, sophisticated way. This shift not only solved a functional issue but also reinforced the premium feel of Reel’s packaging. Additionally, we introduced a clear message hierarchy on pack and established a consistent tone of voice on and off pack.

Since launching the rebrand, Reel has seen a 30% increase in product sales. And that’s something we feel REELy good about.

Reel
Leave Trees
Out Of This

Visual Identity, Packaging Design, Illustration, Iconography, Copywriting

When Reel set out to refresh its brand identity and packaging design system, they brought us in to revitalize their core product line and introduce a new one. Because when it comes to high-quality, sustainable paper products, we say—Leave Trees Out of This.

From Toilet Paper to Paper Towels, we crafted a visual identity that amplifies what makes Reel special—products that are soft when you want them to be and strong when you need them to be.

As part of this transformation, we overhauled the visual identity with a logo evolution, a new typographic palette, refined iconography, and an extended color palette—ensuring a cohesive, elevated look across all touchpoints. We replaced a die-cut window that was prone to tearing with a custom illustration that brings the product’s presence to life in a more refined, sophisticated way. This shift not only solved a functional issue but also reinforced the premium feel of Reel’s packaging. Additionally, we introduced a clear message hierarchy on pack and established a consistent tone of voice on and off pack.

Since launching the rebrand, Reel has seen a 30% increase in product sales. And that’s something we feel REELy good about.

Reel
Leave Trees Out Of This

Visual Identity, Packaging Design, Illustration, Iconography, Copywriting

When Reel set out to refresh its brand identity and packaging design system, they brought us in to revitalize their core product line and introduce a new one. Because when it comes to high-quality, sustainable paper products, we say—Leave Trees Out of This.

From Toilet Paper to Paper Towels, we crafted a visual identity that amplifies what makes Reel special—products that are soft when you want them to be and strong when you need them to be.

As part of this transformation, we overhauled the visual identity with a logo evolution, a new typographic palette, refined iconography, and an extended color palette—ensuring a cohesive, elevated look across all touchpoints. We replaced a die-cut window that was prone to tearing with a custom illustration that brings the product’s presence to life in a more refined, sophisticated way. This shift not only solved a functional issue but also reinforced the premium feel of Reel’s packaging. Additionally, we introduced a clear message hierarchy on pack and established a consistent tone of voice on and off pack.

Since launching the rebrand, Reel has seen a 30% increase in product sales. And that’s something we feel REELy good about.